E03 w/ Craig Hewitt: Restarting growth after stuck at €16k/mo
Aug 23, 2026 · 2:30:43
On Smart Bear Live, Jason Cohen and Castos founder Craig Hewitt tell Podsqueeze founders Tiago Ferreira and João Amaro that their two-year plateau at €16K/mo is the self-serve podcaster market, not the product: shows fade, while agencies and media companies barely churn. The tool hit €14K in six months with 15–20% monthly churn; SEO and features didn't move the curve. Cohen says 'too expensive' is never the real churn reason; their Portuguese clients accepted a 5x increase without blinking—far from the ceiling. He advises pricing to value, positioning it as an all-in-one pipeline, and selling to agencies—clients paying €400–500/month stayed a year. Abroad, deals died for lack of priority; financially a sideways business is worth little—maybe 1x revenue—unless an agency buys it strategically.
