This SaaS founder showed me every metric. It's not good... but we fixed it
Jul 21, 2026 · 2:04:49
Jason Cohen and Dmytro Krasun dissect Dmytro's SaaS ScreenshotOne ($32K MRR, 9% monthly churn, flat growth) and find a structural ceiling around $40K MRR—9% churn on a growing base cancels new revenue. The crux: after four years and thousands of customers, no single large, repeatable market for screenshots-as-an-API has emerged. They lay out four honest options: incremental improvement to push $40–50K MRR; building a different product (e.g., regression testing for marketers) leveraging screenshot expertise; selling the business; or pivoting to AI integrations (MCP server, CLI, SDKs) to get embedded in AI workflows. Dmytro commits to a month of intensive exploration of the AI path, running the business on skeleton mode, to determine if this can restart growth or if he should sell.
